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| Now
you have your Marketing Plan, you need to put it into action. If
you’re selling fridges to the Eskimos, you will need someone to
design that advert for Eskimo Times, and negotiate to get the best
rate and position. Or to manage your presence at the Eskimo World 2002
Trade Exhibition. Who will manage your mailshot to subcribers to
Sub-Zero Cuisine magazine and most importantly its responses? And
there's your own website to consider...How will you ensure Eskimos
find it? |
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