So, the fridge market in this country is mature.  Your sales and market share are healthy at the moment, but you feel you need to expand, reducing your reliance on the home market, and you think you might have hit on the answer.  In a recent magazine article, you read that the Eskimos are eschewing traditional refridgeration techniques in favour of the more modern equivalent.  If you knew more about the Eskimos and their habits, you would be able to see if this idea had potential....

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